Caroline Del Vecchio

Caroline Del VecchioCaroline Del VecchioCaroline Del Vecchio
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Caroline Del Vecchio

Caroline Del VecchioCaroline Del VecchioCaroline Del Vecchio

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About Me

At MassArt, I discovered that Industrial Design is no longer 'traditional product design.' The design industry has boomed and the lines between Graphic Design, Industrial Design, and Experience Design have blurred. I find myself being drawn to those blurry intersection points. I am most interested in design strategy, brand development, and designing for human interactions. These elements of design excite me because they usually are the aspects that pose big, open-ended questions and make key decisions fit together like puzzle pieces.


I thoroughly enjoy learning more about people, the things they do, and the challenge of creating solutions for their problems. Having a background in Industrial Design allows me to utilize my user-centered design toolbox to create solutions that can range from physical touchpoints to emotional experiences depending on the user's needs. 

INDUSTRY EXPERIENCE

Experience Strategist (CX/XD)

Experience Strategist (CX/XD)

Experience Strategist (CX/XD)

Commonwealth Financial Network

October 2024 - Present


In my current role, I work with internal stakeholders across Commonwealth and LPL to bring all aspects of our Advisors’ needs into focus on a range of digital and offline experiences. Expect to participate in all stages of delivering impactful advisor-facing solutions, from helping teams uncover insights to creating and improving concrete experiences that support Commonwealth’s indispensable service model. 


Journey Mapping, Service Blueprinting, Facilitated Sessions, Cross-functional Collaboration

Senior Product designer

Experience Strategist (CX/XD)

Experience Strategist (CX/XD)

Fit + Fresh

April  2023 - October 2024


As a Senior Product Designer, I led CMF and product design initiatives that expanded the brand into new cooler and travel categories, defining product strategy, silhouette direction, and competitive positioning. I partnered closely with Sales to present new product lines to major retail buyers, translating design vision into compelling business opportunities. I also mentored junior designers and interns throughout the development process, guiding them through concept creation, materials selection, prototyping, and presentation development.


Market Research, CMF, Product Development, Manufacturing, Design Leadership

freelance DESIGN

Experience Strategist (CX/XD)

freelance DESIGN

As a freelance designer, I partner with brands to strengthen and evolve their visual identity across products, packaging, and digital experiences. My work spans creating and refining brand marks, developing cohesive visual systems, and applying product design and CMF expertise to trend-driven packaging and consumer-facing solutions. Leveraging a background in experience design, I also create intuitive websites and interactive tools that align brand strategy with user needs.


Uniquely U by Swaponz

April 2024 - September 2024


I supported the company’s first major retail pitch by leading consumer trend research, developing data-informed print and colorway recommendations, and creating a compelling sales presentation that positioned the new product line for retail adoption.

Studio Assistant

Associate product designer

freelance DESIGN

Orangetheory Fitness Walpole

September 2023 - Present


As a Sales Associate I manage the front desk, sell memberships, and interact with members on a daily basis. I leverage my design background to create social media content, marketing assets, and in-studio signage to promote upcoming events. 


Social Media, Applying Brand Standards, Canva, Sales

Product designer

Associate product designer

Associate product designer

Fit + Fresh

April 2022 - April  2023


I developed new adult and kids lunchbag silhouettes under a range of brands for major retailers. I also designed multiple collections of bags and prints for both seasonal and in-line promotions. Some projects I have been lead designer for include the 2023 Back-to-School Collection, the In-line Sets for Walmart, Athleisure Lunchbag Collection, and Coolers Innovation for 2023.


Trend and Color Forecasting, Material Selection, Realistic Rendering, Tradeshow Booth Design

Associate product designer

Associate product designer

Associate product designer

Fit + Fresh

August 2021 - April 2022


When I started at Fit + Fresh, my goal was to learn as much as I could from the product development team. In this role, I assisted in all aspects of product design ranging from sub-brand and logo ideation to presentation design and product development. After eight months at the company, I moved up to Product Designer.


Tech Files, Fashion Specs, Material Exploration, Print Development, Logo Design

Executive Presentation designer

Executive Presentation designer

Executive Presentation designer

Verizon Business Group

June 2021 - August 2021


Created high-impact executive presentations for C-level leaders at Verizon, translating complex business strategies, performance metrics, and data-driven insights into clear, compelling visual narratives. Partnered with the Director of Digital for the B2B organization and other senior leaders to transform dense analytical content into polished, audience-focused presentations. Established a distinctive visual framework for Business Group communications while ensuring consistency with Verizon brand standards.


Presentation Design, Infographics, Newsletter Design, Brand Expansion

designer

Executive Presentation designer

Executive Presentation designer

In Good Company by MassMutual

January 2020 - March 2021


As the Design Lead for financial education workshops, I designed assets for new workshops, refreshed the branding of the flagship workshop series and developed the current design system for workshop materials. I also converted all existing workshop materials to functional, remote formats and developed brand standards for remote workshop assets to accommodate for the changing landscape during the pandemic. In addition, I was the Design Lead for individual projects such as the website refresh and the SWAG suite.


Workshop Design, Systems Design, Interactive Documents, Educational Activities, SWAG Strategy

Executive Presentation designer

Design Strategy Consultant

MassMutual Life Insurance Co.

January 2020 - March 2021


While at In Good Company, I had the additional opportunity to represent user-centered design on multiple MassMutual marketing teams. In this role, I created thoughtfully-designed, interactive forms and documents for these teams to collect and disperse information. I also worked alongside MassMutual Art Directors to develop a theme and designed assets for an annual internal conference.


Conference Design, Art Direction, User-Centered Design, Interaction Design

Design Strategy Consultant

Design Strategy Consultant

Design Strategy Consultant

Discover White Space

September 2020


I was recruited to work on a team of three Industrial Designers to facilitate brainstorm sessions and visualize concepts that explored how a new technology could be leveraged to benefit the client’s company. The design team identified, organized, and concepted 20+ opportunities for new technology applications that were then narrowed down to five and were presented to the client’s key decision-makers.


Design Sprint, Rapid Visualization, Storyboarding

Skills
  • Agile Methodologies
  • Branding
  • Design Thinking
  • Storytelling & Presentation
  • Print & Pattern Design
  • User-Centered Design
  • Visualization
  • Workshop Facilitation
  • Booth/Display B
Programs
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • PointCarre
  • Key Shot
  • SolidWorks
  • Microsoft Office
  • Google Suite
  • Sketch
  • Figma
Interests
  • Food
  • Fitness
  • Travel
  • Skiing
  • Weaving
  • Crochet
  • Baking
  • Ceramics
  • Board Games & Puzzles

EDUCATION

BFA Industrial Design, 2019

Massachusetts College of Art and Design

Boston, MA

DOWNLOADABLE RESUME

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Caroline Del Vecchio

Boston, Massachusetts, United States

+1 (203) 909-0262 cadelvecchio.design@gmail.com

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