2020
In Good Company Promotional Materials
A cohesive collection of promotional items that align with In Good Company's brand values and could establish a longer interaction with the audience after a workshop or tradeshow.
Product Selection Process
Understanding Use Cases
Four major use cases were identified as opportunities where In Good Company SWAG could be handed out. Moving forward, we used this information to help determine the kinds of products that would best serve as stand-alone items and pieces for bundles.
Initial Brainstorming
After assessing the existing SWAG offering, it became evident that In Good Company had historically created swag items out of immediate need. While the current collection of promotional materials was on brand, they seemed to be very typical SWAG items (i.e. T-shirts, water bottles, etc.) that every company was handing out. Our goal at this stage was to select products that would reinforce In Good Company's brand identity, and also provide real value to the end user.
Matching Product to Use Case
Once the type products were down-selected, this matrix was created to demonstrate the flexibility of the suite and explain how each item could provide value in the identified use cases. The highlighted sections show our recommendations of the strongest individual product for each use case.
Final SWAG Suite
