A cohesive collection of promotional items that align with In Good Company's brand values and could establish a longer interaction with the audience after a workshop or tradeshow.
The team was asked to evaluate the current inventory of SWAG offerings, determine if any updates, changes, or additional options were necessary, and use that information to identify opportunities to take the company's SWAG offering to the next level.
By designing a cohesive suite of promotional products, we would have the flexibility to bundle items together or hand them out individually depending on use case and user. This would allow IGC to be prepared for a range of events and get its name and brand more recognition.
Four major use cases were identified as opportunities where In Good Company SWAG could be handed out. Moving forward, we used this information to help determine the kinds of products that would best serve as stand-alone items and pieces for bundles.
After assessing the existing SWAG offering, it became evident that In Good Company had historically created swag items out of immediate need. While the current collection of promotional materials was on brand, they seemed to be very typical SWAG items (i.e. T-shirts, water bottles, etc.) that every company was handing out. Our goal at this stage was to select products that would reinforce In Good Company's brand identity, and also provide real value to the end user.
Once the type products were down-selected, this matrix was created to demonstrate the flexibility of the suite and explain how each item could provide value in the identified use cases. The highlighted sections show our recommendations of the strongest individual product for each use case.