2018
PWR House
The development of a brand, its strategy and flagship product to take advantage of the white space found through ethnography and market insights. PWR House is a brand centered around the exploration of people on-the-go and the devices they rely on.
Pain Points
Brand development
Target Consumers
Business People
Business People
Business People
Students
Business People
Business People
Travelers
Business People
Travelers
User Insights
Isabelle, 21
College Student
Daily Devices:
iPhone, Laptop, and Apple Watch
• Lives in off-campus apartment
• Commutes to school daily
• Brings devices and chargers to and from school for convenience
• Keeps chargers loose in backpack
“I wrap my cords up as tightly as possible and then just throw them in there.”
Product Development
Flagship Product: The Cordfolio
A portable hub to efficiently carry charging cables for a variety of devices with the ability to charge multiple device at once.
