Caroline Del Vecchio

Caroline Del VecchioCaroline Del VecchioCaroline Del Vecchio
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Caroline Del Vecchio

Caroline Del VecchioCaroline Del VecchioCaroline Del Vecchio
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  • Design Portfolio
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2018

PWR House

The development of a brand, its strategy and flagship product to take advantage of the white space found through ethnography and market insights. PWR House is a brand centered around the exploration of people on-the-go and the devices they rely on.

Pain Points


Brand development

Target Consumers

Business People

Business People

Business People

Students

Business People

Business People

Travelers

Business People

Travelers

User Insights

Isabelle, 21

College Student


Daily Devices:

iPhone, Laptop, and Apple Watch


   •  Lives in off-campus apartment

   •  Commutes to school daily

   •  Brings devices and chargers to and from school for convenience

   •  Keeps chargers loose in backpack



“I wrap my cords up as tightly as possible and then just throw them in there.”

Product Development

Flagship Product: The Cordfolio

A portable hub to efficiently carry charging cables for a variety of devices with the ability to charge multiple device at once.

Copyright © 2022 Caroline Del Vecchio - All Rights Reserved.

  • IGC WORKSHOPS
  • IGC WEBSITE REFRESH
  • IGC PROMOTIONAL MATERIALS
  • MERCANTILE WEBSITE
  • DRAWINGS & ILLUSTRATIONS
  • SOCIAL INTERACTION
  • HIDDEN DISABILITIES
  • COLLABORATIVE STORYTIME
  • PWR HOUSE
  • DIGITAL RECIPE BOX
  • TODDY TO-GO

cadelvecchio.design@gmail.com