The development of a brand, its strategy and flagship product to take advantage of the white space found through ethnography and market insights. PWR House is a brand centered around the exploration of people on-the-go and the devices they rely on.
iPhone, Laptop, and Apple Watch
• Lives in off-campus apartment
• Commutes to school daily
• Brings devices and chargers to and from school for convenience
• Keeps chargers loose in backpack
“I wrap my cords up as tightly as possible and then just throw them in there.”
A portable hub to efficiently carry charging cables for a variety of devices with the ability to charge multiple device at once.