2021
In Good Company Website Refresh
In Good Company's website needed to be updated in order to showcase new offerings and benefits.
THE ASK
THE OPPORTUNITY
THE OPPORTUNITY
The website was designed in 2018 when In Good Company was a direct-to-consumer educational offering. Since then, the company has pivoted to partner with Employers' HR departments to bring In Good Company workshops to their workplaces. The team was asked to update the current website (specifically the landing page, the Workshops page, and The Benefit page) to include information about remote capabilities, new workshop offerings, and what employees could gain from In Good Company's offerings.
THE OPPORTUNITY
THE OPPORTUNITY
THE OPPORTUNITY
While most of the updating that was asked of the team, revolved around content and copy updates, I thought this was a good opportunity to refresh the visuals and layout of the site. Most of the images used on the website were from 2018 In Good Company events and workshops. I wanted to bring in new images that showed the current workshop materials in use and incorporate more workshop-specific imagery and illustrations that is used across In Good Company's marketing platforms.
LANDING PAGE
The main focus when updating the landing page, was to introduce In Good Company to the audience and give a high-level overview of the information you could find on the website.
Other goals:
- Include images from most recent photoshoot
- Highlight the remote offering
- Have CTAs for the Workshops page and The Benefit page
'WORKSHOPS'
The Workshops page is essentially In Good Company's "product" page. The page has to be strategically laid out to highlight In Good Company's non-traditional and interactive approach to financial education, while thoughtfully showcasing and "selling" its range of workshop offerings.
Other goals:
- Include digital 'Exploring Core Values' activity to showcase experiential learning in workshops
- Incorporate workshop-specific imagery (black & white photography and workshop icons) for cohesive visual association of workshop materials
- Leverage the existing 'Course Catalog' as an additional resource for the consumer
- Digestible and visually interesting layout
'THE BENEFIT'
The purpose of The Benefit page is to provide additional selling points to a company's key decision makers. The page outlines the benefits both the company and its employees could gain by signing up for In Good Company workshops.
Other goals:
- Utilize icons and statistics to tie back to In Good Company's visual brand language
- Showcase differentiators
- Complete the narrative that is told throughout the website and direct the audience to 'Get In Touch'
Page Layouts
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