In Good Company Workshops

 At In Good Company, workshop materials are updated on a yearly basis to include the most recent financial information. In the beginning of 2020, the Product Development team wanted to take this yearly updating period to refresh the design of workshop materials, starting with the flagship offering: The Evergreen Series.

As the design lead on the project, I was asked to establish a design system that could be applied to both series and individual workshop formatting, while maintaining some existing visual elements that had already shaped the brand.

In Good Company, as a brand, was created within a fast timeline, resulting in materials that were on-brand but not necessarily standardized. The opportunity to create and implement design standards for the workbooks would not only improve the consistency of the product, but also would speed up the workshop development process down the road. 

Throughout the project I had to keep in mind that while the graphic possibilities are endless, the redesign should always circle back to prioritize improving the end-users experience and understanding of the workshop/workbook content.

•  Current workbook does not have the name of the series included anywhere.

•  All series workbooks had the same cover and cover page, making it difficult to tell workbooks apart at a glance.

•  Opportunity for additional messaging and workbook disclosure on first internal page.

•  While visually interesting, the Table of Contents could be more helpful to end-users if it included page numbers.

•  Section Title Pages could include workshop key takeaways, since that information is only outlined in the presentation at this point.

By utilizing the cover page of the series workbooks as a Welcome Page, the workshop attendees could be introduced In Good Company and its mission.

The Table of Contents was modified to include specific section titles and page numbers so that attendees could easily find content when referring back to the workbook. Moving this information to the Table of Contents also allowed for the Key Takeaways of each workshop to be included on the Section Title Pages.

This layout was selected because it maintained original workbook design elements and could easily be adapted for individual workshop workbook covers. The Key Takeaways section was also added to frame the objectives of the proceeding workshop

 Before the redesign, this section only existed in some workbooks but not all. In the redesign, this section was added to every workbook, with the financial questions changing for each workbook to relate to the subject of that workshop. Having this section at the end of workbook will encourage workshop guests to bring the workbook with them to their Discovery Meeting.